Welcome to Issue #1 of the Green Flow Ence newsletter!

There’s never been a better time to be in sustainability, but let’s face it, it can be a confusing space 🤔 Don’t worry we gotchu, in our newsletter you’ll get the latest news and Greenfluencer goodies, delivered straight to your inbox on a regular basis !

For us, sustainability revolves around how we live on our planet and occupy resources that benefit ourselves and the world. But from Greenfluence’s perspective, sustainability is all about how we want to share our passion for the natural environment and how it links to our daily lives with the people around us.

Our journey began during lockdown in 2021, when Maya and Vis saw the need to start a project that went beyond just climate change, to how sustainability affected various aspects of our lives, including the exciting ESG space! Our first podcast (after countless edits) was released that month… Fast forward to this day, we are beyond proud to have released over 30 episodes, built a dedicated team, expanded into online education programs and created our own Slack community of Greenfluencers!

We believe there is an untapped opportunity to educate young people about sustainability and importantly help them build careers in the space. We’re constantly striving to improve and want to hear your voice and know what you are after, so if you want to be a Greenfluencer, please reach out!

From Vis (Co-Founder) and Adrienna (Strategy and Publications Developer)

🌱 Issue #1 Green Flow Ence is here

TLDR*

(* Too Long Didn’t Read)

In a world where everything has been changing at a break-neck pace (so long Henry Cavill, your Geralt of Rivia shall be missed), let’s review some of the more recent developments in sustainability.

• The International Sustainability Standards Board (ISSB) recently released their inaugural sustainability reporting standards. The idea was initially launched at COP26, and should be the first step to satisfy the global desire for a cohesive baseline for sustainability disclosures. (GreenBiz)

• The Australian Competition & Consumer Commission (ACCC) has just released draft guidance protecting consumers from greenwashing. It consists of eight principles, and addresses conduct from the ACCC’s internet sweep of environmental claims (Lexology)

  • To learn more, on greenwashing, scroll to the bottom for this issue’s discussion in “Hot off the Press”.

• Furthermore, a recent survey conducted by Possible and Mobium Group (“In Nature we Trust”) noted a shift in how younger Australians viewed their relationships with the natural world. They are rejecting the notion that the environment exists to service human needs, and are more supportive of prioritising the needs of the environment. (The Guardian)

THE LATEST FROM GREENFLUENCE

Podcast

We have just launched Season 4 of the podcast and it’s been absolutely fantastic! We have spoken with such amazing guests ranging from fast fashion to young people finding their sweet spot in the sustainability space! Our most recent episode ‘Creating Impactful Jobs’ is a goodie!

Vis and Angela sat down with Kimihiro Katsumi and Riho Matsumaru, talking about how their platform, allesgood, has created an impactful move for businesses to support ESG values and help up-and-coming professionals get their start in sustainability. Stay tuned for the rest of the season!

Recap: Impact Careers Accelerator - Meet the Experts

Greenfluence and Econome recently hosted our Meet The Experts event, following our second Impact Accelerator, with astounding success.

Bringing in the expertise of Giles Gunesekara OAM and Elisa Riddington , gurus in Impact Investing and Human Rights respectively, we gathered at The Freedom Hub where we were joined by passionate individuals wanting to find their own unique ways to achieve social impact.

We want to thank both Scott Penton (The Freedom Hub) for letting us host the event and Alex Horton (econome) for making the Impact Accelerator a success. Ensure you follow us across our socials to stay updated on future events.

Our book/TV recommendation:

• Season 4 of “War on Waste” will be broadcasted on ABC iView from the 25th July! The first episode will feature the one and only Nina Gbor who was also a speaker on a Greenfluence podcast! (War on Waste Season 3 trailer)

CONNECT WITH US!

👔 LinkedIn | 🎙️ Our Podcast on Spotify and Apple Podcasts | 🌟 Our Community

HOT OFF THE PRESS - Greenwashing

- Mirror mirror on the wall, who’s the greenest of them all? -

In this week’s issue of Green Flow Ence we’ll be giving a snap-shot on the issue of greenwashing, with a specific focus on the case against Mercer Super. Greenwashing as a concept can be viewed as a form of misrepresentation, wherein a company essentially tries to pass off something as being more sustainable than it actually is. An example of greenwashing in recent years would be the fact that some fast-fashion labels have tried to come out with sustainable or “eco-conscious” lines.

In the case against Mercer Super, the Australian Securities and Investments Commission (aka ASIC) is alleging that their ‘Sustainable Plus’ made false and misleading statements as to the extent that the product was sustainable.

If the court finds that ASIC’s allegations were true, this would be a landmark case for Australia. Not only would this be the first time that the investment watchdog launched a court action in relation to greenwashing conduct, but it would act as a landmark case that might signal to other companies that the age of greenwashing is coming to an end…

GET TO KNOW - Adrienna

1. What is your role at Greenfluence?
   I’m the Strategy and Publications Developer!

2. Would you rather fight 1 rhino-sized chicken or 100 chicken-sized rhinos?
   1 rhino-sized chicken! I imagine that trying to fight 100 of anything would be like playing dodgeball with one hand tied behind your back.

3. What is one food that you will never get sick of?

   Anything involving noodles and soup 🍜

SHOT OF THE ISSUE